Anne Marie Hite

We partnered CarMax with Tim Burton’s Beetlejuice Beetlejuice to show car buying the way it shouldn’t be.

Press

Little Black Book

Variety

Fangoria

Ad Age

Adweek

Bloody Disgusting

The Drum

Muse by Clios

Campaign US

Shots

When you think of the Met Gala, Unisom (sleep aid) might not be the first thing that comes to mind. But when we heard this year's theme was "Sleeping Beauties," we knew it was a match made in sleep heaven.

Press:

WWD

Us Weekly

Today

Adweek

Old Navy was the first retailer to offer sizes 00 to 30 in every style, in every store, for the same price. SNL/Shrill star and body positivity advocate Aidy Bryant helped us spread the word - and the moves.

Press:

Vogue , WWD, Adweek, Adage, Good Morning AmericaE!

Recognition:

Gold Effie

One Show Short Lists (Fusion & Creative Use of Data)

Webbys - Fashion & Beauty People’s Voice Winner (series & campaign)

Cannes shortlist

Bronze Clio (Creative Effectiveness - Product/Service)

Gold Sabre (Consumer Marketing (existing product)

In our latest work for CarMax, “Shrinking” star Jessica Williams shows that you shouldn’t have to settle, at least when it comes to buying a car.

Press

Adweek

Muse by Clios

Popculture

How does the largest used car dealer in the US bring its 45K inventory to a city known for its lack of space? Honey, we shrunk the CarMax.

We built the world’s smallest functioning car lot right on the NYC High Line. Each scannable mini car took you to CarMax’s inventory of human-sized cars.

More than 23K New Yorkers attended the immersive two-day event, showing that tiny cars = big impact.

For year four of our WNBA/NBA work, we took the competition from the court to the car shopping experience.

We worked with a Nashville artist and Grammy-winning songwriter to rewrite the classic song “Old MacDonald” into an empowering anthem celebrating the women who are rewriting farming.

We lauched the 90-second music video on the season premiere of The Voice.

Recognition

One Show Shortlist, Drum Awards (2019 Grand Prix, Marketing Team of the Year, Cause Related & Consumer), Digiday Multi-Platform Campaign of the Year, PR Week Purpose Awards, Equity & Inclusion Shortlist

Press:

Fast Company Today. AdAge

An editor at Workman Publishing in New York saw our TV spot with the Gecko crossing the Brooklyn Bridge and approached us to write a book about life from the perspective of a 6.9 inch British Gecko -- truly the most fun project ever. The book sold 40,000 copies worldwide and gave us a chance to explore the Gecko’s personality beyond a 15-second car insurance commercial.

Press: 

http://www.adweek.com/brand-marketing/how-martin-agency-duo-created-geico-gecko-book-148960/

Reviews:

https://www.amazon.com/Youre-Only-Human-Guide-Life/dp/0761174826

https://www.goodreads.com/book/show/17133882-you-re-only-human

Three simple words to help your family survive the holidays.

Role: Writer

Recognition

Adweek “Best Holiday Cards 2021,” Best in Show: Design, Richmond Addys

How many days is CarMax’s new MBG? Hint: It’s not 29.

Press

Forbes HipHopDX

Every day, millions of people post pictures of their meals on Instagram completely unaware that one in four Americans are going to bed hungry. So to help raise awareness of food insecurity in the U.S., we launched Delete to Feed. Instead of posting pictures of their meals, we asked people to delete them. For every virtual meal deleted, Land O’Lakes donated 11 real meals to Feeding America. In one month, the project generated 290 million media and PR impressions, sparking conversations in more than 70 countries. In addition, 320,000 meals were donated to help those in need.

Recognition

One Show 2017, Merit

Press:

Refinery29Teen VogueGlamourAdweekAdAge

The story of a girl who loved the Nutcracker so much, she found a way to use it to sell crackers. Cue Tchaikovsky.

Everyone knows GEICO can save you money on car insurance. But what you don't know may shock you.

CW with AD Adam Stockton, GCD Steve Bassett and Director Tom Kuntz.

Press:

http://creativity-online.com/work/geico-octopus/20609

The RuPaulidays wouldn’t be complete without a DIY social series.

We launched the "Journey Across America" campaign back in 2012 and it still holds the title of the longest-running Gecko Campaign. We worked with director Tom Hooper (who had just won an Oscar for "The King's Speech") on the first round and Traktor on later rounds. The campaign won "Best of Show" in the Richmond Addys, received a full page write up in the New York Times and even got the Gecko a book deal.

Role: Writer

Press: New York Times

We helped Mondelez launch their new cracker Good Thins with these two TV spots, based off their tagline, “Your go to good.”

Role: CD/CW

This campaign for Moen's self-retracting Reflex faucet is based on the simple idea, "Don't you wish everything could put itself away like Reflex?" In addition to three 15-second videos, we enlisted inventors to create other things that put themselves away to celebrate the inventive spirit of the company's founder Al Moen. 

Press: 

http://creativity-online.com/work/moen-sippy-cup/37445

For year two of our “Call Your Shots” campaign, we partnered with the greatest player of all time. Nope, not him.

Recognition:

Cannes Shortlist Entertainment for Sports Excellence and Partnerships

Clio - Film Craft - Copywriting

Webby nominee Auto & Auto Services

Press:

CNBC,SB Nation,Muse by Clio,Uproxx,Clutch Points,Pop Sugar, Business Insider

In a world where the only profession less trusted than a car dealer is a politician, we set out to show that CarMax is a company that does everything the way it should be. (Oh, and we got to meet Fred Durst.)

Press: Adweek Richmond Times Dispatch

Did you know that alpacas travel in pairs and if you separate them, one of them screams until they are reunited? I do…now.

Our first work for Barely There pointed out (no pun intended) that it's also important to consider what a bra looks like with your clothes on. It was a revolutionary message for the category since most bra ads focused on how great you look with your clothes off. The campaign had the number one highest recall in fall fashion magazines.

Role: Writer

Press: 

New York Times

Recognition:

Gold Obie, Kelly Awards Finalist

In advertising, it seems like all you ever hear is millennial, millennial, millennial. And most recently, Gen Z, Gen Z, Gen Z. So you can imagine my delight when our team brought an idea that spoke so directly to me as a Gen Xer and recent empty nester.

This work is part of a larger campaign that speaks to a variety of demographics but I just felt like we Gen Xers needed our moment in the sun.

Sabra is known for its beautiful center garnishes. But you can’t transport it into a serving dish without messing the garnish up. Not exactly a world problem but nonetheless, something we felt worth solving. So we worked with local artists to design a bowl that perfectly holds a container of Sabra Hummus. The hand-crafted, one-of-a-kind bowls were used for in store give aways and were so popular, additional artists were commissioned to help supply keep up with demand.

National Hummus Day isn’t exactly the holiday equivalent of Christmas. But that didn’t stop us from giving it its own Humvent Calendar. Each day’s gift was a surprising little video. (A few favs below.)

The project was concepted and produced in just over two weeks and received more than 11 million Twitter impressions, up from 200K the previous year. Merry Hummus!

Role: CD

Editors Pick: AdAge

People were complaining on Twitter - as people do - that they had leftover hummus in their Sabra Grab & Go packs. A dumb problem that required a fittingly dumb solution.

During the early months of COVID, Old Navy donated $30 million in clothing to help families in need. We worked with Richmond, VA artist Noah Scalin to bring this message to life in a way that honored and celebrated families during those tough times.

Press: Ad Age, Adweek, The Today Show, Pop Sugar